Here is what we will be covering:
Internet Basics
Planning Your Site
Copy and Marketing
Design and Graphics
Produce It!
Q&A: What comes next?
3-Week Course $275
Classes start on the first week of every month.
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| Mondays 5:30pm – 7:30pm |
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| Wednesdays 10:30am –12:30am |
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| Thursdays 12pm – 2pm |
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| Additional Private Coaching |
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You Can Do It!
Plan, Write, and Produce Your Own Website
This step by-step class is designed for non-techies who want
to create and maintain their own site.
Curriculum
Class materials provided include a detailed list of links and resources, tips and tricks, helpful step-by-step form, and more. Please note that in order to create your site, you will have to do homework between classes. Here is what we will be covering:
Internet Basics
• How websites really work; a behind the scenes look
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Registering your domain name
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What is hosting?
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Why have a website?
• Using web-based templates
Planning Your site
• All about structure
• Goals and Purpose
• Navigation Basics
• How to make a site map
• Useful links
• Selecting a template
• Defining your business
Copy and Marketing:
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What’s your message?
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The power of clarity
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Writing your site
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Top ten copywriting tips
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Attracting and keeping visitors
• What is a brand?
Design and Graphics
• Gathering your assets
• Picking a color palette
• Selecting a typeface
• Images and Illustration
• Design resources: where to find stock art, logos, and advice
• Using your own photography
• Design tips and tricks
• Resolution
Produce It!
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Putting it all together; using online templates
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The nuts and bolts of production
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Buttons and icons
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Adding internal and external links
• Troubleshooting
Q&A: What comes next?
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Online Commerce
• What is search engine optimization?
• Using WordPress
• Adding a blog
• Using Video
• Using Flash
• Photo galleries
• Real-world marketing
Click here to fill out a contact form. In the Inquiry box include the class you are interested in and any questions you may have. The teacher will call you as soon as possible.
